Uniting Clinical Expertise with Beauty

For EME (Ethos Medi Esthetics), the objective was to create a brand identity that balances clinical credibility with a sense of beauty and transformation. The solution centered on a custom logo that merges a medical cross with the form of a butterfly, symbolizing expert care guided by science and the confidence that comes with personal renewal. The identity system was extended into logo variations, business cards, and applied mockups for signage and uniforms, ensuring a consistent, professional presence across all client touchpoints.

Concept Rationale

Logo Design

Identity Applications

Signage Suggestion

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