Tims at Home Mid-Autumn Festival Campaign
Tim Hortons launched its new instant coffee products to engage Chinese Canadian coffee enthusiasts during the Mid-Autumn Festival. Focused on key regions like the GTA, GVA, Calgary, and Edmonton, the campaign utilized digital, social media, and in-store promotions tailored to Asian communities, aiming to increase awareness and encourage trial of Tim Hortons® Premium instant coffee among this demographic while celebrating cultural traditions.
