Connecting an Iconic Brand with Cultural Moments
To support the launch of Tim Hortons® Premium Instant Coffee, this campaign connected the brand with Asian Canadian consumers by aligning with two culturally significant moments—Mid-Autumn Festival and Diwali. The objective was to drive awareness and product trial by celebrating shared traditions while reinforcing everyday coffee moments within these communities. Through culturally tailored in-store touchpoints, digital and social media assets, and a dedicated landing page with vouchers, the campaign delivered a localized, festive experience across key markets including the GTA, GVA, Calgary, and Edmonton.
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