Porsche Pink Pig Lunar New Year Campaign

To celebrate the Year of the Pig, the iconic “Pink Pig” design was resurrected, inspired by the 1971 917/20 race car, renowned for its pink color and butcher-style cuts. The same design and color scheme was adopted on the 911 RSR, which won the Le Mans 2018 in the LMGTE Pro category. The design was translated from German to Chinese and used to wrap the new Cayenne, which was showcased during the festive occasion.

This campaign received the gold prize in the SIA’s Consumer Integrated Campaign category in 2019.

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