Packaging Design

This body of work focuses on CPG packaging design as a strategic balance of brand expression, functionality, and shelf impact. Across food, beverage, wellness, and spirits categories, the objective was to translate brand positioning into clear, compelling packaging systems that perform in both retail and promotional environments. From everyday SKUs to limited-edition and value-added gift packs, these projects demonstrate versatility in materials, formats, and production considerations while maintaining strong visual consistency, regulatory awareness, and consumer appeal across a diverse range of products.

SpiderTech Pre-Cut Kinesiology Tape.

Guinness Harp Lager with Lime bottle labels and can packaging.

Frozen Chicken Karaage 2LB Bag. More details.

Various packaging for Clearwater Seafoods

Canada Dry Flavoured Club Soda 355mL Can Packaging. More details.

C’plus Orange Soda packaging concept, for 355mL Can and 12-can carton packaging.

Limited edition value-added glassware packaging
for Grand Marnier and Ketel One.

Canada Dry Ginger Ale Holiday theme packaging design for 355mL can and 12-pack carton packaging.

Eco-cab wrap design for Lipton Green Tea.

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