Packaging Design

This body of work focuses on CPG packaging design as a strategic balance of brand expression, functionality, and shelf impact. Across food, beverage, wellness, and spirits categories, the objective was to translate brand positioning into clear, compelling packaging systems that perform in both retail and promotional environments. From everyday SKUs to limited-edition and value-added gift packs, these projects demonstrate versatility in materials, formats, and production considerations while maintaining strong visual consistency, regulatory awareness, and consumer appeal across a diverse range of products.

SpiderTech Pre-Cut Kinesiology Tape.

Guinness Harp Lager with Lime bottle labels and can packaging.

Clearwater Frozen Seafood various packaging,
for Canada, US and China.

Clearwater Arctic Surf Clam trilingual packaging.

C’plus Orange Soda packaging concept, for 355mL Can and 12-can carton packaging.

Limited edition value-added glassware packaging
for Grand Marnier and Ketel One.

Eco-cab wrap design for Lipton Green Tea.

Frozen Chicken Karaage 2LB Bag. More details.

Canada Dry Flavoured Club Soda 355mL Can Packaging. More details.

Canada Dry Ginger Ale Holiday theme packaging design for 355mL can and 12-pack carton packaging.

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