The Glenlivet – Year of the Ox Campaign

The Glenlivet Single Malt Whisky aims to tap into the growing Chinese market by leveraging the Lunar New Year gifting tradition. Enhancing their packaging with a Year of the Ox theme and free red pocket envelopes, supported by in-store POS and social media advertising to raise brand awareness and add value for consumers.

COVID led to the cancellation of the in-store campaign, but the social media campaign succeeded.

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