Repositioning a Café into a Culinary Brand

For FAV’s evolution from café to culinary retail concept, the objective was to reposition the brand to reflect its shift from a dine-in experience to a curated, craft-driven food destination. The solution was a comprehensive rebrand from FAV Café to FAV Craft Kitchen, establishing a more refined identity centered on quality, specialty offerings, and craftsmanship. The project included a full corporate and sub-brand logo system, brand guidelines, packaging and merchandise applications, an initial website, and cohesive social media visuals and motion content—creating a scalable brand ecosystem that supports both retail and lifestyle positioning.

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