Connecting Freshness with Cultural Celebration

To connect Listerine Green Tea Zero with Chinese consumers during the Mid-Autumn Festival, the campaign aligned the product’s refreshing, alcohol-free benefits with a culturally significant moment centered on family, food, and togetherness. The objective was to reinforce post-celebration freshness in a way that felt relevant and festive. Through animated digital banners in Traditional and Simplified Chinese, the campaign delivered a culturally tailored message that integrated seamlessly into the seasonal mindset while building brand affinity.

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